Brandchannel interbred
Recently brandchannel.com reviewed a commercial web site that I have spent the past five years dramatically improving. The site now conforms to WAI AA standards and is fully CSS driven.
Recently brandchannel.com reviewed a commercial web site that I have spent the past five years dramatically improving.
The site in question now conforms to WAI AA standards, is fully CSS driven, has a crisp conservative design that supports its brand extremely well but the Brandchannel reviewer gave it a right good pasting because it is not pushing the boundaries that they have decided need pushing. Actually the site pushes a lot more boundaries than the brandchannel.com site itself, which is not accessible, does not use css, does not validate for html, has predictably crap design and from a company that steers large corporate marketing departments on branding and design is not a very good shop window. I mean look at those stupid animated animated lozenges. Very 1997.
Actually Interbrand, who run brandchannel as a sales portal, used to do a lot of work for the company reviewed but recently lost its contract - hence the potentially libellous headlines used I suspect. No bitterness there at all then...
Interbrand are quickly loosing credibility as a leading light on brand direction â they may have become "Interbred".
This rant is my own personal opinion and is not the opinion of the company that was reviewed on brandchannel. Probably.
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